Semiotics. It's not a word you hear every day.
Semiotics is the science of how signs and symbols communicate. Properly applied semiotics can make a difference in crafting effective safety signs and labels to reduce accidental injuries and death by reinforcing safety procedures and helping people make good decisions around hazardous conditions.
Understanding how semiotics works, and the elements that go into semiotics color, shape, graphical symbols, text (appropriate size for the anticipated viewing distance) and the precise message to be conveyed – are all key to effective signage.
Learn more about semiotics, and see examples of how it can be applied to bring greater effectiveness to safety communication. Take a look at the short video, below, to see the power of applied semiotics.
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